Posts Tagged ‘Perception’


Monday, December 20th, 2010

Become a valuable member of your community!  This means more than sponsoring a local sports team and hosting a food drive (although these are important, too).  It is about doing ‘good’ because it is the right thing to do.

Identify a need in your community and fill it!  Roll up your sleeves and do something.  Clean up a local park or vacant lot, participate in Habitat for Humanity, build park benches, organize a local blood drive with the American Red Cross or paint a mural in your community.

Your community is tight-knit; people notice things and talk to one another.  Find a reason for people to talk about you and your business!

So, what should you do?

  • Find a need within your community.
  • Make a plan.
  • Get buy-in from your employees.
  • Invite current customers (perhaps through an email invitation).
  • Let the media know!
  • Smile and complete the job!
  • Share your accomplishments.


Tuesday, October 12th, 2010

Image may not be everything, but it can absolutely make the difference between managing a thriving business or just struggling through the day.  Businesses are judged by their appearances (cleanliness and maintenance of the building, employee appearance, etc.) as well as management and employee approachability. How your business image is perceived may tip the scales in either your direction or that of your competition.


Thursday, October 7th, 2010

How are you perceived?

Your current customers know plenty about you. But when it comes to attracting new customers that don’t know anything about you, or if you’re a brand new player in a market, the only thing that will make a difference in whether or not potential customers do business with you is their perception of you.

You know what you’re good at and what it takes to convince your customers why the service you provide is better than your competition. The only thing potential customers know about your school, however, is what they perceive. When it comes to discussing your business and your competitive advantages over the telephone or in person, take the time to actually care for the customer by not rushing through. Use active listening skills to determine the needs of the customer and incorporate this information in your sales approach.

You know all the ins and outs and every last detail of what makes your business better than the rest. If you breeze through the information on your mental checklist without fully explaining what it is or its purpose, it will not stand out or make an impact. The power of perception in many cases is the difference between gaining and losing new opportunities. Take the time to avoid your own uphill battle by creating a perception that truly reflects just how good your business is.