Get Inspired By Borrowing These Innovative Ideas In 2018

March 19th, 2018 by The Franchise Development Team

borrow-these-innovative-ideas-in-2018Check out VP of Marketing, Advertising and Public Relations, Paul Koulogeorge’s latest article in Forbes, Get Inspired By Borrowing These Innovative Ideas In 2018, where he shares some marketing strategies that are worth taking a look at this year.

5 Keys to Successful Email Marketing

March 14th, 2018 by Neil Mullarkey

successful email marketing

Successful email marketing is a critical, and often overlooked, element of digital marketing.

According to an article on Inc:

But after a couple decades of Nigerian prince schemes, Spanish lotto scams, and mountains of unsolicited spam (which is never a good marketing tactic), how do people feel about email now? Is it still a worthwhile tactic for small-business owners and marketers to pursue?

The simple answer is yes.

Take a look at the graphic below and you’ll see how important successful email marketing is to your bottom line–generating nearly 2X the ROI of the next more cost-effective tactic.

successful email marketing

Image courtesy of Data Mentors

Successful email marketing

Successful email marketing requires 2 tactics: 1) list building and 2) email campaigns.

So, you’ve really got your work cut out for you. Here are some tips to get you started:

List building

Before you can have a successful email marketing campaign, you need a good list. In the bad old days before CAN-SPAM, you could simply buy a list and spam a bunch of folks with your message. Some experts advised against such “cold messaging”, but it worked well if you were very selective in purchasing a list of likely buyers. List buying was an art in those days and I got paid a lot of money to guide businesses on which list purchases were likely to result in high returns. And, selling lists is what kept a lot of small, specialty magazines in business–they provided unique access to highly targeted subscribers.

Now, of course, you can’t buy lists, so you have to develop your own (and comply with CAN-SPAM regulations which you can find by following the link above). Since, the law makes your email client (for instance, Constant Contact, AWeber, or MailChimp) responsible for your violations, they can get hit with a big fine, so they’re invested in keeping you honest in this.

So how do you go about building a list?

  1. Include your sign-up form everywhere-on the home page and each page of your website, in your store (if you’re a brick and mortar), at events, on social platforms …
  2. Offer something (like an ebook, coupon, etc) in exchange for signing up for your email list
  3. Don’t ask for information you don’t need so it’s fast and easy for visitors to sign up. Maybe all you need is an email address and name. Don’t forget you can get additional information after they sign up.
  4. Make your sign-up form obvious without interfering with user experience (I hate those popups that block content until you either sign up or x out). I prefer a small band at the bottom of the screen that asks for an email address or something that pops up as the visitor starts to scroll away from your site. Remember, your website is critical for SEO and you don’t want to mess with anything that reduces visits, bounces, or time on site.
  5. When you send an email, include social sharing and the ability to subscribers to forward your email to a friend. These are great ways to build your list.

Email marketing campaigns

Your email client should make it easy to create attractive and professional email campaigns to subscribers. I use AWeber because of their flexibility and ease of creating campaigns (they recently added drag and drop capabilities).

Here are some things to keep in mind as you craft your campaigns:

  • Your goal. What do you hope to accomplish with the email.
  • Timing — how often, time of day, day of week, etc. Sure, email is available whenever a user wants to view it, but it’s more likely to get opened soon after it’s sent. The better your timing, the better your open rate.
  • Optimize open rates with a great pre-header, the description users see when they check their email. Check out the image below:

successful email marketing

  • Make your email easy to read and inviting on multiple screens (especially mobile) with great design.

Keys to successful email marketing campaigns

1. Strong content

Just like everything in marketing, the message is everything.

  • Make your content (both text and images) attractive and inviting, use lots of white space and a little humor doesn’t hurt. The more an email looks like a personal conversation with a friend, the better it will perform.
  • Personalization doesn’t end with including the person’s name. Make the email look like it was designed especially for each reader.
  • Don’t waste your readers’ time with nonsense: say what you need and provide links to more information.

2. Timing

You don’t want to overload your readers by sending too many emails, but you want to use your email marketing to build loyalty and engagement with your target audience. That’s a tight balancing act.

And, there’s no one-size-fits-all answer to this question. A good gauge of the right frequency comes from analytics. If your open rates drop or you start getting complaints or a bunch of folks unsubscribe, you’re probably emailing too often. If you’re not getting folks unsubscribing or complaining, you could probably send more frequent emails.

The key is to send emails when you have something worth saying to your audience.

3. Use marketing automation

Marketing automation often receives a negative knee-jerk reaction because it sounds like you’re treating your subscribers as robots who all get treated the same. But, it’s actually the opposite. Whether you prefer Salesforce or Hubspot or some other marketing automation tool, successful email marketing requires you send the right content to the right people at the right time and that means using marketing automation.

No marketing automation platform works well unless you spend time keeping information up-to-date to ensure the content the subscriber receives is targeted to their product interests, stage in the customer journey, and other key elements, like gender.

4. Use analytics

The wonders of digital marketing provide a plethora of metrics which should guide every marketing decision you make. Here are some metrics you should watch:

  • Subscriber data such as new subscribers and unsubscribes
  • Performance of your email form–I do this by setting up goals in Google Analytics, but AWeber also shows me how many times my form was shown and how many subscribers were generated. I periodically do A/B testing to determine the optimal form, placement, etc.
  • Campaign performance–how many opens, how many clicks, and, if you’ve installed tracking codes, goal completions based on each campaign.

5. Mobile-friendly

Making your content mobile-friendly is a key to successful email marketing. According to Buffer, 47% of emails are opened on a mobile device. Here’s their advice for making your content easier for mobile users:

  • Convert your email to a one column template for an easy mobile fix.
  • Bump up the font size for improved readability on smart phones.
  • Follow the iOS guideline of buttons at least 44 pixels wide by 44 pixels tall.
  • Make the call-to-action obvious and easy to tap. Above the fold is preferable.
  • Consider ergonomics. Many users tap and scroll with their thumb, so keep important tappable elements in the middle of the screen.

The do’s and don’ts of successful email marketing

Here’s a nice infographic if you want more keys to successful email marketing:

successful email marketing

Infographic courtesy of: Campaign Monitor

This article originally appeared in Hausman Marketing Letter.

This article was written by Angela Hausman and PhD from Business2Community and was legally licensed through the NewsCred publisher network. Please direct all licensing questions to

Play-Based Preschool Celebrates Opening in Mokena

February 26th, 2018 by The Franchise Development Team

Goddard Systems, Inc. (GSI), the franchisor of The Goddard School® preschool system, recently announced its latest School opening in Mokena, IL. The new School, owned and operated by Neel and Dolon Saha, is hosting a grand opening ceremony for families throughout the community on Saturday, February 24, from 10 AM to noon.


At the grand opening, children will learn about the solar system through STEAM-focused activities. A police officer from the Mokena Police Department will also visit the preschool to hand out Child Identification Kits to parents and walk them through completing the kits.


Prior to joining The Goddard School, owner Neel Saha held a 30-year career as a software and management consultant for Fortune 500 companies while his wife and coowner of the School, Dolon, taught science, math and technology to elementary, middle and high school students for 11 years. After a colleague mentioned that he planned to purchase two existing Goddard School locations in another city, Neel was immediately intrigued by the franchise as it is related to education and began considering it as a potential business venture. With a strong passion to help children develop a lifelong love of learning, the Sahas ultimately decided to bring The Goddard School to their community.


“By bringing The Goddard School to Mokena, we’re not only filling a need for a high-quality preschool for area families, we’re also giving back to a community that we’ve been a part of for more than 25 years,” Neel said.

The Goddard School preschool system prides itself on its unique dual-management system, a distinguisher in the early childhood education industry. Franchise owners are onsite at each location and work alongside an education director, who communicates and works with teachers, as well as implements the School’s play-based curriculum. This system ensures a hands-on, community-focused approach when it comes to early childhood education. With each School opening, The Goddard School also has a local economic impact, creating an average of 20 to 25 jobs within the community. 


The Goddard School’s play-based F.L.EX.® Learning Program (Fun Learning Experience) is grounded in research on how children learn best: children experience the deepest, most genuine learning when they are having fun.


At The Goddard School, the focus is on building each child’s emotional, academic, social, creative and physical skills to provide a well-rounded experience and ensure each one becomes confident, joyful and fully prepared in school and in life.


“With nearly 30 years of experience in early childhood education, The Goddard School’s unique dual-management system creates lasting community bonds as owners are onsite at the Schools to provide support to the communities they serve,” said Joe Schumacher, CEO of GSI. “One area that truly sets us apart from other childcare systems is our philosophy based on learning through play, designed to teach and reinforce 21st century skills, including social behaviors such as communication, critical thinking, creativity and collaboration. This philosophy fosters a lifelong love of learning and creates meaningful connections at an early age.”

Jobs relating to STEAM (science, technology, engineering, arts and mathematics) are currently the fastest growing segment of the U.S. economy, and a focus on developing 21st century skills such as creativity and innovation, as well as the abilities to collaborate, communicate and think critically, is expected to increase over time. By introducing 21st century skill concepts early on, children develop a strong foundation and a passion for STEAM at the very beginning of their education.

For more information about The Goddard School located at 11900 Francis Rd in Mokena, visit

The Goddard School Emphasizes Both Education and Fun in Newington, CT

February 12th, 2018 by The Franchise Development Team

Franchisees Ron and Seema Mavumkal bring fun, individualized learning to the Newington community.



February 7th, 2018 by The Franchise Development Team

portlandGoddard Systems, Inc., the franchisor of The Goddard School preschool system, announces the opening of its latest School in Portland, OR. Located at 5210 SW Corbett Ave., the new School is operated by Cholan Muthukumarasamy.

Cholan spent more than 30 years overseeing multimillion-dollar operations for various technology companies. He and his wife, Hema Cholan, who is a partner in the business, are looking forward to providing a high-quality service to families living in and around downtown Portland.

“As a parent, I understand the desire to seek the best early childhood education and care possible,” Cholan said. “The Goddard School preschool’s high standard of care and learning curriculum ensures that children can grow and learn in a fun, safe and healthy setting.”

The Goddard School’s play-based F.L.EX.® Learning Program (Fun Learning Experience) is grounded in research on how children learn best: children experience the deepest, most genuine learning when they are having fun. The focus is on building each child’s emotional, academic, social, creative and physical skills to provide a well-rounded experience and ensure each one becomes confident, joyful and fully prepared in school and in life.

If the New England Patriots win the Super Bowl, Joe will wear a Patriots shirt to the office all day on Monday.  He will also need to take a picture wearing the Patriots shirt and eating a Boston cream pie donut. If the Philadelphia Eagles win, the owners of The Goddard School in Wayland, Amal and Reem, will wear Eagles shirts all day at work and take a picture eating a Philly cheesesteak. wayland-1 wayland-2

Goddard  Systems, Inc. (GSI), the national franchisor of The Goddard School® preschool system, which is focused on learning through play, has begun accepting applications for the 11th annual Anthony A. Martino Memorial Scholarship, which is awarded annually to one high school senior who graduated from The Goddard School prekindergarten or kindergarten program. This distinguished scholarship honors an alumnus whose work ethic and overall demeanor parallel that of Anthony A. Martino, founder of The Goddard School franchise system.

Finalists are selected based on expressed goals and aspirations, academic record, participation in school, community service, work experience and a video submission. Through the awarding of $100,000 to date, the Anthony A. Martino Memorial Scholarship allows The Goddard School Franchise the opportunity to help college-bound alumni in their pursuit of higher education.

“For more than 30 years, our mission has been to help children become school ready, career ready and life ready. We are thrilled to continue supporting our alumni in communities throughout the country with the Anthony A. Martino scholarship program,” said Joseph Schumacher, CEO of Goddard Systems, Inc. “To date, we have awarded $100,000 through the scholarship, which has been as rewarding for us as it has been for the students who received the support for college.”

Applications must be submitted by March 12, 2018, to be considered for the scholarship. The finalists for the scholarship will be selected and notified on or before April 3, 2018, and announced on Goddard System, Inc.’s social media accounts by April 23, 2018. The winner of the Anthony A. Martino Memorial Scholarship will be selected and notified by before May 1, 2018.

For more information on scholarship rules and criteria, please visit /scholarship. For more information on The Goddard School, please visit


January 30th, 2018 by The Franchise Development Team

PEACHTREE CITY, GA (February 10, 2018)Heena Patel, onsite owner of the newest Goddard School preschool in Georgia, is bringing her passion for teaching to a community she fell in love with.

The preschool, located at 264 S. Peachtree Pkwy, is hosting a grand opening celebration for families throughout the community on Saturday, February 10, from 10 AM to noon.

As the preschool’s onsite owner, Patel said she is looking forward to bringing her experience as a teacher to the Peachtree City community. She spent the past 10 years as a teacher in both public and private schools, earned her doctorate in educational administration from the University of Georgia, and is certified in educational leadership, early childhood education and school law.

Although she lives in Atlanta with her husband, Ronak, a dentist at his self-owned practice, and their one-year-old daughter, they fell in love with Peachtree City’s family-focused, tight-knit community.

“It takes a village to raise a child,” Patel said. “Our family, friends and community play critical roles in a child’s social and educational development. Opening The Goddard School preschool is giving me the opportunity to be a part of that village that will help guide young children through their learning adventure.”

During her time as a teacher, Patel taught children who attended The Goddard School preschools, and she was impressed by the students’ social and academic readiness. She said she wants to show others how children’s academic growth benefits from play-based learning.

The Goddard School’s play-based F.L.EX.® Learning Program (Fun Learning Experience), is grounded in research on how children learn best: children experience the deepest, most genuine learning when they are having fun.

At The Goddard School, the focus is on building each child’s emotional, academic, social, creative and physical skills to provide a well-rounded experience and ensure each one becomes confident, joyful and fully prepared in school and in life.

“Learning should always be fun for our children. The F.L.EX.® framework allows teachers to continuously assess our students’ academic growth and needs, and to prepare individualize lesson plans to teach children in an enjoyable way,” Patel said. “Building self-confidence in academics at a young age is key to educational success.”

For more information about The Goddard School preschool in Peachtree City, visit


Don’t Be a Lazy Marketer: Digital Thought Starters for 2018

January 8th, 2018 by The Franchise Development Team

Goddard Systems’ VP of Marketing, Paul Koulogeorge shares digital thought starters for 2018 with Forbes Magazine.


Teaching Your Children About Money

January 4th, 2018 by The Franchise Development Team

_bh_5541Do you remember being in your teens and your early twenties? Were you low on funds due to unnecessary spending? Help your children learn the value of a dollar in their younger years to help them save later in life. By setting up an allowance, you can teach your children to budget, save and learn the difference between needs and wants.

Offer your children an allowance and let them buy anything they choose with that money for a limited time. Afterwards, talk with your children about what they could have gone without to save money and what was right for them to purchase.

Make a budget with your children. Talk with them about how much they’d like to put in their savings accounts from each allowance and how much they want for personal use. Since young children don’t need to spend money on necessary items, such as food and clothing, be sure to explain that as they get older, they may have to spend their money on many other things that they need. That’s why this is a wonderful time to start saving.

Help your children stick to their budgets, and keep emphasizing how important it is to save money for what they need rather than what they want.