November 19th, 2010 by The Franchise Development Team

You and your employees are your business’s greatest asset. Your employee’s attitude and service they provide is paramount to your business’s perception.  Many businesses spend money on promotional items and activities, but fail to get customer service right. It costs between three and ten times as much to replace lost customers as it does to get new ones. It is also easy to make the mistake of lowering prices to win customers, but most customers value personal and excellent service – and they are willing to pay for it.

The responsibility of your employees extends to keeping customers satisfied.  This is critical, not only to the success of your business, but also to your bottom line. The foundation of outstanding customer service is communication. By facilitating exemplary communication, business owners can exhibit their visibility and availability to customers. All questions, concerns or issues should receive a follow-through within 24 hours.

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