Archive for the ‘Leadership’ Category

Joe Schumacher, Goddard Systems, Inc. CEO, along with nine other successful business leaders, offers advice on how to turn mistakes into learning opportunities via Forbes.

READ THE FULL STORY HERE >

 

“Franchises that offer Millennials the flexibility to run their own business while maintaining a meaningful life outside of work will be more attractive to this generation of young business owners.” – Joe Schumacher, CEO, Goddard Systems, Inc. via Franchising USA

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5 Ways You’re Demotivating Your Employees

Monday, January 11th, 2016

Goddard Systems CEO Joe Schumacher contributed to Business News Daily‘s article, 5 Ways You’re Demotivating Your Employees. The article addresses five ways that companies demotivate their staff and how to steer clear from these mistakes. Joe notes that open communication and transparency increase employee engagement and productivity while providing the team with a sense of validation.

READ THE FULL STORY HERE >

Award-Winning Preschool Franchise Brings On Experienced Marketing Veteran

KING OF PRUSSIA, Pa (June 2, 2015) – Goddard Systems, Inc. (GSI), franchisor of The Goddard School, announces the hiring of seasoned marketing executive Paul Koulogeorge as the system’s Vice President of Marketing, Advertising and PR. Key to his role will be to effectively communicate The Goddard School differentiators to communities and potential franchisees by creating innovative campaigns aiding the continued growth and success of the franchise.

Koulogeorge brings an extensive background of marketing knowledge with over two decades of experience in brand management, field marketing, and retail marketing in the consumer and financial industries. Before joining The Goddard School franchise, Koulogeorge most recently held the position of Vice President of Global Marketing at DFC Global Corp, a major financial services company, where he instituted the company’s first global marketing strategy. Having managed a worldwide marketing team spanning 10 countries, while creating geographically targeted campaigns in eight languages, Koulogeorge’s efforts were a large part of DFC Global Corp’s international success.

Koulogeorge spent the first half of his career launching new consumer brands. As a Brand Manager at Kraft Foods, he was responsible for overseeing a variety of sports marketing initiatives and a $3 million sampling program that reached over 1 million consumers every year. Moving on from Kraft Foods, Koulogeorge rose through the ranks at the Coca-Cola North Group, transitioning from Customer Marketing Manager to Director of Marketing, where he supervised a marketing team in charge of regional campaigns for 17 states with an audience of over 100 million consumers. Koulogeorge also served as Vice President of Marketing for three years at EB Games, the world’s largest specialty video game retailer, where he developed system-wide marketing initiatives and established the EB Games magazine and loyalty program.

“As a marketer, I love the passion of The Goddard School franchisees owners, especially with a brand that is so committed to making a difference in the lives of children and their families,” said Koulogeorge. “I am more than ready to begin conceptualizing effective marketing campaigns to support existing franchisees as well as bring new ones to The Goddard School.”

“Paul’s track record of success is impressive, and his expertise will add great value to the company,” said Joe Schumacher, CEO of GSI. “His marketing experience and knowledge will be instrumental in communicating the Goddard message both to Goddard School families and potential Goddard School franchisees around the country.”

For general information regarding The Goddard School franchise, please visit www.goddardschool.com

 

Mistakes Aren’t Always a Bad Thing

Thursday, April 16th, 2015

“Contrary to popular belief, making a mistake at work isn’t always a bad thing.” Read why Goddard Systems’ CEO, Joe Schumacher, actually appreciates when his employees make mistakes in this Business Insider article by Jacquelyn Smith: http://ow.ly/LGU6q.

A quote from Goddard Systems CEO Joe Schumacher has been featured in “10 Productivity Secrets Entrepreneurs Say Really Work” in Business News Daily. Click here to check it out.

This Harvard Business Review blog article offered pearls of wisdom from Goddard Systems’ CEO, Joe Schumacher, on why midsize companies should set priorities and avoid procrastination. Read the full article here.

 

“[The Goddard School] is a community-based business, and it’s important to know that our franchisees are on-site operators. This creates not only a stronger bond with parents and students but also adds an extra layer of accountability for franchisees.” – Joe Schumacher, CEO, Goddard Systems, Inc.

Read the full article in American Builders Quarterly here.

Joseph Schumacher, CEO of Goddard Systems and its 410 locations, traces his franchising career back to 1977 at Maaco.

Click here to read the full article by Kerry Pipes for Franchising.com.

Goddard Systems, Inc. (GSI), franchisor of The Goddard School®, a leader in franchised educational childcare for 25 years, is pleased to announce the appointment of Maureen Corneal as Vice President of Marketing, Advertising and Public Relations.

Ms. Corneal, a seasoned marketing and strategic communications professional, will focus on the strategic direction and implementation of the company’s marketing, advertising, public relations and market research efforts on behalf of its network of nearly 400 franchised Goddard School locations across the nation. She will serve as part of the company’s senior leadership team and will report to GSI Chief Operating Officer (COO) Dzana Homan.

“We are thrilled to have Maureen join our team,” said Dzana Homan. “Her experience across the spectrum of grade levels will help us communicate that learning is a lifelong process, and it starts with the decisions and commitments made in early childhood education.”

“A large part of my role with GSI will be to further the brand’s stellar reputation as a trusted industry leader. Goddard is poised for smart, strategic growth, and our marketing initiatives will focus on repeatable, optimal and sustainable results, much of which is based on research and analytics and understanding our customers,” said Ms. Corneal. “Goddard is all about families, relationships, and meaningful communication; we want to stay in close touch with parents’ interests, behaviors and ideals on what is important for their children.”

Ms. Corneal’s background includes advertising agency, franchising, market research and analytics experience. She started her career at Sylvan Learning Centers where she first established her focus on education organizations and gained experience with franchise marketing communications.

Prior to joining GSI, Ms. Corneal served five years as Vice President of Marketing and Strategic Initiatives and four years as Executive Director of Marketing and Brand Communication for Laureate Education, Inc., a worldwide network of higher education institutions.

For more information, visit www.goddardschool.com.