November 29th, 2011 by The Franchise Development Team

A word about referrals…and a few statistics, too!

Satisfied customers are your best salespeople, because they spread the word about your quality, value and service to their friends.

Keep in mind that a bad referral is as damaging as a good referral is helpful.

  • In the off-line world, one person’s bad experience with a business is conveyed personally to an average of 22 people.
  • In the online world it’s much worse, because your disgruntled customers can broadcast their dissatisfaction at discussion groups frequented by hundreds or thousands of people.


*Source: Guerilla Marketing

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