October 27th, 2010 by The Franchise Development Team

Creating a connection between your business and your community is an important aspect of your marketing plan. By participating in your community, you are engaging your audience in an active, non-intrusive conversation.


Sponsoring a sports team is a great way to get your name out in your community. However, don’t just end it there – participate at the games! Listen and build relationships.

Business Relationships

Developing relationships with businesses in your community is vital to your community marketing plan. It is important to partner with businesses who share the same target market. Provide these businesses with various marketing materials, information, tips and resources.

Community Events

Attending festivals, fairs and family fun days in your community is important. Position yourself as a resource, providing information and tips, as well as information about the benefits and value of your business.

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