A word about referrals…and a few statistics, too!
Satisfied customers are your best salespeople, because they spread the word about your quality, value and service to their friends.
Keep in mind that a bad referral is as damaging as a good referral is helpful.
- In the off-line world, one person’s bad experience with a business is conveyed personally to an average of 22 people.
- In the online world it’s much worse, because your disgruntled customers can broadcast their dissatisfaction at discussion groups frequented by hundreds or thousands of people.
*Source: Guerilla Marketing