Archive for the ‘Professionalism’ Category

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Joe Schumacher, CEO of The Goddard School Franchise, provides his advice for recent grads who are thinking about starting a business after college.


This Harvard Business Review blog article offered pearls of wisdom from Goddard Systems’ CEO, Joe Schumacher, on why midsize companies should set priorities and avoid procrastination. Read the full article here.


In today’s technological age, people communicate primarily through e-mail.  While we communicate with both our friends and business associates via e-mail, rules of professionalism and politeness still apply.  Your e-mail communications are a part of your professional image, and as such, you must pay attention when sending off even the quickest of electronic communications.

If you want to impress the recipients, you have to make sure they choose to read your e-mail.  As such, take the time to make a meaningful subject line.  Your header should be pertinent to your message, and should stand out from the volume of other e-mails in the recipient’s in-box.  Additionally, don’t forget to update your header each time you reply.

Once your recipient opens your email, make sure you have properly personalized it.  Even though e-mail is informal, it should still always have a greeting.  Your email will seem rude and unpleasant without a greeting, and you want the tone of your message to seem professional and friendly.  On that note, always choose your words carefully to make sure your email has an appropriate tone.  Sarcasm, for instance, while appropriate in oral communications often comes across differently via e-mail.

Finally, your e-mail is a representation of you.  Always check spelling and grammar.  If you don’t, people will question the quality of your work.  Additionally, say only what needs to be said.  People skim or ignore e-mails that are too long.  If your e-mail is overly long, the topic probably shouldn’t be communicated via e-mail.  Pick up the phone or schedule a meeting.  Additionally, don’t expect people to respond right away.  If the communication is urgent and requires an imminent response, use the phone.  People check their messages at their convenience, not yours.

E-mail makes everything easier and faster.  It can also quickly establish positive professional relationships and make a powerful business impression.  Poorly written e-mails can just as quickly do the opposite.  Use technology effectively and appropriately, and you will see the results of your effort.