Archive for the ‘Marketing’ Category

Referral programs are a great way to organically spread the word about products and services, but you have to let happy customers know that they can benefit from your program.

Whether you show off the program on your website’s homepage, send out an email to tell your customers, or find an influencer to spread the word, you have to promote your referral program in order to see success.

“It’s important to promote your referral program,” says Rob Edell, founder of Servy, an app that helps restaurants increase customer satisfaction. “Too many companies hide the refer feature in a sub-menu when referrals are one of the most important growth drivers.”

Don’t be left wondering how to get people to use your referral link. You may think that the referral program incentive is the most important part of a referral program. That’s only partially right. Think about it… If happy customers don’t know about your referral program, then how can they take advantage of it? Here are some ways to effectively promote a new or existing referral program

1. Targeted Emails
2. Social Sharing
3. Strategic Placement
4. Call Outs
5. Referral Page
6. Add Reminders
7. Email Signatures
8. Social Bios
9. Create CTAs
10. Find Influencers
11. Paid Campaigns
12. Confirmation Pages
13. Continual Promotion
14. Automate Promotion
15. Other Campaigns
16. Early Release
17. Use NPS
18. Past Customers
19. Try SMS
20. Use Video

1. Use targeted email marketing

Email is one of the best ways to get in touch with your customers. When you introduce a new referral program or want to get fresh eyes on an existing one, send a well-designed email to your customer base that focuses on the deal.

promote referral program by email

If you want to be especially successful with this method, target those who’ve actually bought your products and services, as opposed to those who simply email subscribers. For example, if you buy a Kindle Paperwhite from Amazon, the eCommerce giant will soon encourage you to buy a case for your new device. This highly-targeted tactic can do wonders when you’re selling products or promoting a referral program.

2. Build social sharing into the referral program (aka create social proof)

It’s a lot of work to promote a referral program, so ideally you want to create a program that encourages customers to promote the program for you. You want to build social sharing into the referral program. This is another way to build up your social proof.

Stitch Fix, a clothing subscription service, does a great job of this in their customer portal. They encourage customers to share a referral link on whatever social media site works best for them.

use social sharing to promote referral program

The result is that Stitch Fix customers share their referral link on social media, acting as promoters for the program. Note: you can also use your social media bios! Add a link to your program in your bio – it’s quite effective (see #8 below).

3. Strategically place it on your homepage

Many brands have referral programs in place, but they’re so hidden on the website that customers don’t know about it. In order to effectively promote a referral program, you should strategically place it on your homepage. That way, when a customer visits your website, they’ll see the program front and center.

For example, Premier Estates Wine, a U.K.-based wine retailer, has a rotating carousel on its homepage, and one of the images promotes the referral program.

Make Your Referral Program Visable

When customers come to the site, they see the referral program immediately, ensuring that it’s top of mind. If you don’t want it permanently on your homepage, add it as a homepage pop-up.

4. Make call outs for the referral program on product or sign up pages

When someone is checking out a particular product, they’re more interested in that product than anything else on your site. Most likely, they care more about the product itself than your brand. Because of this, you should make call outs for your referral program on product and sign up pages.

According to Friend Buy, product page sharing usually represents about 51% of referral revenue for companies who have social sharing buttons on those pages. Even if you don’t promote your referral program directly on your product page, you must have social sharing buttons to make it easy for customers to share particular products with their friends.

5. Create a special and unique referral program page

If you have a robust referral program, it’s worth creating a special and unique referral program page. This page not only serves to promote the program but can also help explain the terms and additions to your current customers, as well as those they refer. Use this opportunity to explain the benefit of joining the program too as they will be able to see their potential earnings.

HubSpot’s referral program page is a great example. The page explains the referral program and encourages customers to share their happiness on social media sites.

Referral Program Page

If customers don’t want to share HubSpot’s products on their own social media pages, HubSpot steps in and offers to “do the talking,” providing a referral form for customers to fill out.

6. Add a reminder into user accounts

Your current customers may spend a lot of time in their user account on your site, making it a perfect place to promote your referral program. Every time they log in, they’ll see they have the option to recommend your products and services. If they are already a referral program member, that’s even better. You can simply remind the customer of their referral codes and ask them to do a referral link share.

I use FreshBooks as my small business accounting solution, and when I log in, I’m presented with a tab that says “Recommend FreshBooks.” When I click the tab, I’m given information about the referral program, as well as some social sharing options to help me share it.

Referral Program Reminder

7. Promote the program in email signatures

Most brands have email signatures attached to each email a team member sends, so why not include a link to your referral program in your email signature? This tactic works especially well for those that interact with customers over email, such as support staff. It’s not too in your face, but customers will know exactly how to find the program when they are ready to sign up.

8. Remind in your social media bios

If you’re trying to promote a referral program, you want to get it in as many places as possible. One of the easiest best practices for promoting your referral program is to add information about your campaign into your social media bios. Honestly, if it’s not included in your social media bio, you’re missing out on a lot of opportunities.

For example, if we added information about Referral Rock’s referral program onto our Twitter bio, it would be visible every time someone visited our Twitter account, reminding them that they can refer Referral Rock at any time.

Promote referral program with social media bio

9. Create Call-to-Actions on your blog posts

If you have an active blog and content marketing strategy, then it’s a good idea to add calls-to-actions (CTAs) for your referral program into your blog posts.

For example, Last Pass, a password database software, uses this CTA on some of their customer-oriented blog posts. Each time customers read a blog post, they’re reminded to refer their friends.

Use CTAs to promote a referral program

10. Find an influencer or happy customer to spread the word

The best people to promote your referral program are those who already love what you do. They’re not just happy customers– they’re ambassadors. Finding out how to promote a referral link on Facebook is key. Newsflash, influencers will spread the word, for you.

ClassPass, a nationwide fitness service, offers an Ambassador program, which is basically an advanced referral program. It’s the ClassPass Ambassadors‘ job to promote ClassPass, as well as the referral program they’re a part of.

Use an influencer to promote

Referral program promotion done by an influencer

11. Run a paid social media campaign to target loyal customers

Paid social media, such as Facebook Ads or Promoted Tweets, are a great way to promote content, products, and even referral campaigns. The best part of these networks is that they’re highly targeted, so you can promote the program exclusively to existing customers by uploading a list of email addresses.

referral promoted tweet

Surprisingly, advertising on social media is inexpensive. You can test out a promotion for as little as $100 to see if you get results. Even small businesses can benefit from these paid promotions on social media.

12. Add it to your thank you or confirmation page

After someone makes a purchase, they’re usually super excited about what they’ve bought. This makes thank you or confirmation pages the perfect place to pitch your referral program. After someone buys a product or service, encourage them to let their friends know.

13. Continue to promote referral programs well after the launch

When you launch a new referral program, you’ll dedicate a ton of time and energy into making sure your customers know about it. You might come up with an email marketing campaign to promote the program immediately, for example.

However, if you want your referral program to be successful, you need to promote it well after the program launches. Whether this means sending out periodic emails, finding new places to promote the program on your web page, or coming up with an automated system, you need to promote your referral program long after you launch.

14. Automate promotion of the referral program

Automation is one of the best ways to guarantee that your referral program gets in front of customers who are most likely to share with their friends. Rather than manually emailing everyone in your system, set up an automated referral program.

For example, after someone buys signs up for your service, they might get an automated email thirty days later that encourages them to share with their friends.

By having an automated program you are boosting your referral campaign in a variety of ways. Automation can automatically promote your program, sync with your sales process, and even send rewards and incentives based off of specific triggers. Meaning you don’t have to worry about doing all of those processes yourself.

15. Promote the referral campaign in other marketing campaigns

If you launch a marketing campaign, such as a funny video, use the opportunity to remind existing customers that you have a referral program. Simply adding the words “Refer a Friend for $20 Off” can make a huge difference in encouraging customers to promote your products and services.

16. Early Release

Perhaps you can create a hype for your program before it’s even released to the public. Take a few of your top advocates and let them test drive the referral program. You can start getting the feel for how the program will work, and you can create a smooth running program all thanks to your top advocates. Plus, these early release people will feel like they are on an exclusive VIP list, and they will truly feel like they are part of the team.

17. NPS

Why not ask your customers how willing they’d be to refer a friend? Using a Net Promotor Score (NPS) which measures how willing a customer is to recommend your product or service could be a great way for you to not only promote your referral campaign but to also get people participating. Perhaps you send the survey before you officially invite your customers to join. You can sift through and invite the ones who mentioned that they are highly willing. You can also ask and score customers on other aspects of the referral program like incentives. This way you can build a program that truly fits your business and customers.

use NPS to see who will use your referral campaign

18. Talk to past customers

It’s imperative to keep open communication with your past customers. Whether you sell a one-time type of service or if you’re an eCommerce store who has a lot of repeat shoppers. Because whether you want to admit it or not, past customers are the ones who will refer you new business. Simply talking to customers and keeping them in the loop can not only turn a shopper into a loyal advocate, but it can make it incredibly easy when it comes to asking for referrals.

Past customers are the best because they know you, and your product. So fill them in with the details of your referral program too. Becuase even if they decide not join your referral campaign, they will know it exists. Plus, it helps you stay top of their mind. And, at the very least, this can help keep those past customers coming back.

19. Try out SMS

If your customers opt-in to receive text message alerts form you, use that to promote your referral program. People always have their phones on hand, so it makes sense to use that to your advantage. Many businesses use SMS to connect with customers because it works.

With that being said, there are a few things you need to consider.

  1. Even if you have a customers phone number, it doesn’t mean they have consented to receive text messages from you. You need to get their permission, no if, and’s, or buts.
  2. Don’t send too frequently. Daily texts from brands can be really annoying… and people can end up blocking you. So find a frequency that works, without being too pushy. If you’re using SMS for other marketing strategies, you may have to work out a schedule to promote your referral program at a different time… But remember too many texts can have the opposite effect – so don’t send marketing campaigns back to back.
  3. Be sure to send your disclaimer! You know the whole “message & data rates may apply” thing? Well, be sure to show this message first before you begin your SMS campaign.
  4. Offer a way out. Obvious you don’t want people to unsubscribe, but if you keep sending them the same message to sign up for your referral program… even after they have already signed up and started referring, you again make yourself seem annoying. At least change the messaging from ‘sign up’ to ‘don’t forget’, that way it looks like you are keeping track and in the know about what people are doing in your program. You can even text them a ‘thank you’ after certain events, to further fuel referring to occur.

20. Use your videos

It’s no secret that video content can catch the eye, and we can all agree it helps get the point or message across. This is exactly why you should consider utilizing all of your resources, including video content. The thing is, we live in a content-filled world, and video content is striving. Which is exactly why most businesses nowadays choose to utilize video in some shape or form. Whether it be an explainer video, educational video, or simply a product promotion video.

IBM runs an employee referral program and has a dedicated video explained how to refer. Notice the ending is a simple link to the referral program. You can use this last bit in any of your existing videos, as an easy way to promote your program.

But how do promote referral programs in a video? Well, the easiest way would be to use your existing videos. For example, let’s say you already have a product explainer video on your homepage. Go ahead and add a line about your referral program at the end. Whether you incorporate it into the scenes or simply add an ending slide with a little bit of the program information. Either way, you have just successfully promoted your program to whoever watches that video.

Additionally, you can make yourself a fresh video. One that is specific to your program. Then you can add that video to all your existing marketing campaigns, share on your social sites, and even embed it at the end of your emails or newsletters. This video can really be shared anywhere that we have mentioned you promote your referral program!

The Bottom Line… You Need To Promote Referral Programs

Referral programs can bring huge wins for businesses large and small, but you must make sure your customers know they can benefit by telling their friends about your brand. Try out these tactics, and let us know which ones work best for your brand.

This article originally appeared in Referral Rock Software.

 

This article was written by Megan Mosley from Business2Community and was legally licensed through the NewsCred publisher network. Please direct all licensing questions to legal@newscred.com.

Bad Business Habits You Need To Stop

Wednesday, May 30th, 2018

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Getting into bad business habits will hold you back and stop you from growing your business. We all have bad habits and it’s not just limited to things like biting your nails or smoking. We also have bad business habits. Here are 5 that you need to stop now so that you can grow your business:

Lack Of Planning

As I talked about in last weeks post about Social Media Marketing Mistakes, you need a plan. Whether it’s for your marketing or your overall business, you need some sort of plan otherwise you’re driving blind and don’t know where you are going. Some people seem to get by in business just completely winging it. This is the exception to the rule. In general, you need a plan and you need to stick to it.

Thinking It’s All About You

Even though you are your business and there may be nobody else involved in it, it’s not all about you. Actually, it’s nothing to do with you. If you are constantly thinking about your own wants and needs and doing everything to suit yourself in your business, then you are very quickly going to form some very bad business habits. Your business isn’t about you. It’s about the people you serve. Your audience, your customers. It is about their wants and needs so make sure you are putting them first.

No ROI

There are lots of marketing and social media activities you could be doing in your business but you need to do them with a clear ROI (return on investment). If you are doing lots of things but don’t really have a clear goal for what you want to achieve from them, you may be wasting your time and forming more bad business habits.

If it’s a case of you need to set the goal so that you can have a clear ROI then you may find my goal setting worksheets useful to plan out your goals.

Not Listening

So often people ask for help with specific tasks in their business but then don’t listen. They ask the expert but then think they know better. Nobody knows your business better than you but likewise, nobody knows marketing/accounting/legal stuff better than the person who does that stuff day in day out. So many times I have had businesses come to me because they are struggling with their social media. I come up with a plan for them but they still go off and do it their way. The way that wasn’t working in the first place. Listen to others when you seek help. But listen to the right people. You wouldn’t take financial advice from your butcher.

Similarly, listen to your customers. Listen to their feedback, their wants and needs. You can’t serve them if you don’t first listen to them. Listen more than you speak.

You Can’t Do It All By Yourself

It would be great to think we can build these amazing businesses all by ourselves without any outside help. But the truth is you can’t do it all. You can’t be chief floor sweeper and chief marketing officer. Sometimes you need to outsource or ask for help. Try to offload and outsource as much as you possibly can. Even if it’s small tasks in your personal life, like getting your shopping delivered, do things to free up your time and save your stress.

Even if you can’t afford to outsource tasks to, find others you can talk to about your issues or things you need help with. Sharing is caring and someone else may know the perfect solution to your dilemma.

This article originally appeared in Socially Sam.

 

This article was written by Samantha Martin from Business2Community and was legally licensed through the NewsCred publisher network. Please direct all licensing questions to legal@newscred.com.

borrow-these-innovative-ideas-in-2018Check out VP of Marketing, Advertising and Public Relations, Paul Koulogeorge’s latest article in Forbes, Get Inspired By Borrowing These Innovative Ideas In 2018, where he shares some marketing strategies that are worth taking a look at this year.

5 Keys to Successful Email Marketing

Wednesday, March 14th, 2018

successful email marketing

Successful email marketing is a critical, and often overlooked, element of digital marketing.

According to an article on Inc:

But after a couple decades of Nigerian prince schemes, Spanish lotto scams, and mountains of unsolicited spam (which is never a good marketing tactic), how do people feel about email now? Is it still a worthwhile tactic for small-business owners and marketers to pursue?

The simple answer is yes.

Take a look at the graphic below and you’ll see how important successful email marketing is to your bottom line–generating nearly 2X the ROI of the next more cost-effective tactic.

successful email marketing

Image courtesy of Data Mentors

Successful email marketing

Successful email marketing requires 2 tactics: 1) list building and 2) email campaigns.

So, you’ve really got your work cut out for you. Here are some tips to get you started:

List building

Before you can have a successful email marketing campaign, you need a good list. In the bad old days before CAN-SPAM, you could simply buy a list and spam a bunch of folks with your message. Some experts advised against such “cold messaging”, but it worked well if you were very selective in purchasing a list of likely buyers. List buying was an art in those days and I got paid a lot of money to guide businesses on which list purchases were likely to result in high returns. And, selling lists is what kept a lot of small, specialty magazines in business–they provided unique access to highly targeted subscribers.

Now, of course, you can’t buy lists, so you have to develop your own (and comply with CAN-SPAM regulations which you can find by following the link above). Since, the law makes your email client (for instance, Constant Contact, AWeber, or MailChimp) responsible for your violations, they can get hit with a big fine, so they’re invested in keeping you honest in this.

So how do you go about building a list?

  1. Include your sign-up form everywhere-on the home page and each page of your website, in your store (if you’re a brick and mortar), at events, on social platforms …
  2. Offer something (like an ebook, coupon, etc) in exchange for signing up for your email list
  3. Don’t ask for information you don’t need so it’s fast and easy for visitors to sign up. Maybe all you need is an email address and name. Don’t forget you can get additional information after they sign up.
  4. Make your sign-up form obvious without interfering with user experience (I hate those popups that block content until you either sign up or x out). I prefer a small band at the bottom of the screen that asks for an email address or something that pops up as the visitor starts to scroll away from your site. Remember, your website is critical for SEO and you don’t want to mess with anything that reduces visits, bounces, or time on site.
  5. When you send an email, include social sharing and the ability to subscribers to forward your email to a friend. These are great ways to build your list.

Email marketing campaigns

Your email client should make it easy to create attractive and professional email campaigns to subscribers. I use AWeber because of their flexibility and ease of creating campaigns (they recently added drag and drop capabilities).

Here are some things to keep in mind as you craft your campaigns:

  • Your goal. What do you hope to accomplish with the email.
  • Timing — how often, time of day, day of week, etc. Sure, email is available whenever a user wants to view it, but it’s more likely to get opened soon after it’s sent. The better your timing, the better your open rate.
  • Optimize open rates with a great pre-header, the description users see when they check their email. Check out the image below:

successful email marketing

  • Make your email easy to read and inviting on multiple screens (especially mobile) with great design.

Keys to successful email marketing campaigns

1. Strong content

Just like everything in marketing, the message is everything.

  • Make your content (both text and images) attractive and inviting, use lots of white space and a little humor doesn’t hurt. The more an email looks like a personal conversation with a friend, the better it will perform.
  • Personalization doesn’t end with including the person’s name. Make the email look like it was designed especially for each reader.
  • Don’t waste your readers’ time with nonsense: say what you need and provide links to more information.

2. Timing

You don’t want to overload your readers by sending too many emails, but you want to use your email marketing to build loyalty and engagement with your target audience. That’s a tight balancing act.

And, there’s no one-size-fits-all answer to this question. A good gauge of the right frequency comes from analytics. If your open rates drop or you start getting complaints or a bunch of folks unsubscribe, you’re probably emailing too often. If you’re not getting folks unsubscribing or complaining, you could probably send more frequent emails.

The key is to send emails when you have something worth saying to your audience.

3. Use marketing automation

Marketing automation often receives a negative knee-jerk reaction because it sounds like you’re treating your subscribers as robots who all get treated the same. But, it’s actually the opposite. Whether you prefer Salesforce or Hubspot or some other marketing automation tool, successful email marketing requires you send the right content to the right people at the right time and that means using marketing automation.

No marketing automation platform works well unless you spend time keeping information up-to-date to ensure the content the subscriber receives is targeted to their product interests, stage in the customer journey, and other key elements, like gender.

4. Use analytics

The wonders of digital marketing provide a plethora of metrics which should guide every marketing decision you make. Here are some metrics you should watch:

  • Subscriber data such as new subscribers and unsubscribes
  • Performance of your email form–I do this by setting up goals in Google Analytics, but AWeber also shows me how many times my form was shown and how many subscribers were generated. I periodically do A/B testing to determine the optimal form, placement, etc.
  • Campaign performance–how many opens, how many clicks, and, if you’ve installed tracking codes, goal completions based on each campaign.

5. Mobile-friendly

Making your content mobile-friendly is a key to successful email marketing. According to Buffer, 47% of emails are opened on a mobile device. Here’s their advice for making your content easier for mobile users:

  • Convert your email to a one column template for an easy mobile fix.
  • Bump up the font size for improved readability on smart phones.
  • Follow the iOS guideline of buttons at least 44 pixels wide by 44 pixels tall.
  • Make the call-to-action obvious and easy to tap. Above the fold is preferable.
  • Consider ergonomics. Many users tap and scroll with their thumb, so keep important tappable elements in the middle of the screen.

The do’s and don’ts of successful email marketing

Here’s a nice infographic if you want more keys to successful email marketing:

successful email marketing

Infographic courtesy of: Campaign Monitor

This article originally appeared in Hausman Marketing Letter.

This article was written by Angela Hausman and PhD from Business2Community and was legally licensed through the NewsCred publisher network. Please direct all licensing questions to legal@newscred.com.

twenty20_d632d0a2-6b2d-4f04-8e7e-b4aff2806720CLICK HERE TO READ MORE>>>

Back-to-School Marketing in the 21st Century

Tuesday, September 12th, 2017

Goddard Systems’ VP of Marketing, Paul Koulogeorge shares his insight on back-to-school marketing on Forbes.com.

CLICK HERE TO READ MORE>>>

Goddard Systems’ VP of Marketing, Paul Koulogeorge shares three key insights along with actions to help business owners market to the Millennial generation.

CLICK HERE TO READ MORE>>

Inspired by making a difference in the lives of Tampa-area families, Owner Dinesh Patel opens the Goddard School is Wesley Chapel, FL.

Click Here to Read More >>

 

Preschoolers Across the Nation Search for the Top Educational Toys for the Holidays

Goddard Systems, Inc. (GSI), the national franchisor of The Goddard School® preschool system, is kicking off its 9th annual Preschooler-Approved Toy Test. This year, preschoolers from 50 Goddard School locations across the United States are on the hunt for the top 10 educational toys for children (infants to six years old), just in time for the holiday season. The world’s leading toy companies are going head-to-head for the coveted title of The Goddard School’s winning educational toy of the year!

Each year, early childhood education experts from The Goddard School Toy Test Committee review dozens of applications from toy manufacturers across the globe. Each entry is evaluated based on specific educational criteria including encouraging interactive, child-initiated play, inspiring creativity and collaboration, and supporting skill development and playful learning.

The 25 toys that score the highest in the evaluation process will be tested by children from September 19 through September 23 at the 50 participating Goddard School locations across the U.S. The preschoolers and teachers will have the opportunity to vote for the Top 10 Preschooler-Approved Toys. From there, the top 10 toys will be put to a public vote on The Goddard School’s Toy Test page from November 1 to November 11, 2016 to determine the winning educational toy of the season. GSI will purchase 100 units of the winning toy to donate to Toys for Tots, a program run by the United States Marine Corps Reserve that distributes holiday gifts to less fortunate children in the community.

“The Goddard School’s Toy Test initiative is an enriching time of the year for the preschoolers as they are able to engage in playful, new learning experiences with the nation’s top toys,” says GSI’s Vice President of Education, Dr. Craig Bach. “By having the children participate in our annual Toy Test, they are immersed in an environment that centers around our core educational philosophy of playful learning. Within this environment, they are gaining valuable tools and lessons that are vital to their future successes in school and life.”

Past Preschooler-Approved Toy Test winners include brands such as Laser Pegs, K’NEX Brands, Learning Resources, and Lakeshore Learning Materials. For more information on The Goddard School and the Preschooler-Approved Toy Test, please visit www.goddardschool.com/toytest.

Newest EAB Members Drs. Seeta Pai and Jennifer Jipson Share Back-To-School Tips for Parents

The Goddard School®, the premier preschool focused on learning through play for children from six weeks to six years old, is adding two new members to its esteemed Educational Advisory Board (EAB); Drs. Seeta Pai and Jennifer Jipson. The Goddard School’s EAB is a knowledgeable group of educators, researchers and experts from a range of early childhood fields including early learning and curriculum development, technology integration, brain development, parent engagement and health and nutrition.

For many years, the EAB has helped The Goddard School to move research into action to maintain the best in industry curriculm as the science of learning grows and evolves. To achieve this goal, the EAB provides crucial feedback on new programs and services; suggesting improvements to the industry leader’s proprietary F.L.EX.® Learning Program and supporting original research and publications. The Goddard School looks forward to Drs. Jipson and Pai incorporating their cutting edge research into Goddard Schools all across the country.

A thought leader in the kids’ educational media and international child development fields, Dr. Pai brings her expertise in cultural sensitivity and diversity as well as the influence of media and technology to early childhood education. Holding her doctorate degree in Human Development from the Harvard Graduate School of Education and prior Vice President of Research at Common Sense Media, Pai hopes to enhance The Goddard School’s research and strategy by acting as a translator of the most up-to-date media studies and methodologies as well as providing insights on child diversity and identity.

Regarding back to school, “This is a time to be willing, as a parent, to embrace all methods of learning,” said Dr. Seeta Pai, new EAB member. “Relax and think about learning as a lifelong enterprise, not something that children do within the four walls of their classroom. Embrace and follow your child’s passion and encourage them to ask questions.”

Dr. Jipson, Associate Professor in the Department of Psychology and Child Development at California Polytechnic State University in San Luis Obispo, brings experience and knowledge to early childhood education within the domains of science, health and technology. Referencing her studies of how children learn and develop as they engage in everyday routines, Dr. Jipson hopes to shed more light on ways children learn through informal settings and help a larger audience understand child development as a field.

Dr. Jipson believes that establishing a routine is key for back-to-school time. “Get your child’s mind and body prepared for the big shift – whether it be moving bedtime back to an earlier time, making meal times more regular or establishing weekday schedules for homework, TV, baths, etc. Start early and ease children in,” she says.

“At The Goddard School, the EAB ensures a high-quality education program to prepare children for social and academic success in the 21st century,” said Joe Schumacher, CEO of Goddard Systems, Inc. “We’re extremely fortunate to have Drs. Jipson and Pai joining our team of educators, researchers and experts and we’re confident that they’ll be a valuable asset to furthering our unique play-based curriculum.”

For more information on The Goddard School and their Educational Advisory Board, please visit www.goddardschool.com.