Archive for June, 2011

Nurture Customer Loyalty

Thursday, June 30th, 2011

Simple Strategies To Nurture Customer Loyalty:

  • Be unusual where usual is expected.
  • Offer proactive service.
  • Deliver friendly service.
  • Give something they’ll use and appreciate every day, and show to others.
  • Go beyond the expected.
  • Be fun, unusual and poignant.

The Importance of Public Relations

Friday, June 17th, 2011

A press release is the most under-rated form of promotion.  Why?  Because it’s free, and, moreover, a press editorial is perceived by the audience as true; whereas advertising tends to imply skepticism.

  • All newspapers need press releases to help fill their pages.
  • Local newspapers need news submitted by their local community – or they have to pay more for journalists to go out and ‘get’ news.
  • Press release publicity carries more credibility than paid-for advertising.
  • People are largely unaware that much of what they read in the local newspapers is in fact carefully planned PR.  They are, therefore, more receptive towards it and believe that it is without question.
  • A photograph improves press release pick-up by 100%.

Complete a press release today!

  • Building A Team: Don’t just hire an employee to fill a position. Employ a person to be part of a team to build your business.

  • Saying ‘Thank You’ – OFTEN: Let your employees, customers and vendors know how much you appreciate them. Tell them, jot a note or send an email.

  • Smiling: Customers are obviously interested in quality and price when making a purchase decision, but ultimately they are buying your optimistic attitude!

Telephone Smile

Wednesday, June 1st, 2011

Are you answering your phone with a SMILE???

This is the oldest sales technique in the book – and for good reason – it works.  Your customers can hear (sense) your smile because a smile alters the tone of your voice. A smile may be the most cost effective marketing tool you possess!

Regardless of the momentary stress you may be feeling…take a deep breath, smile and then answer the phone!