The Rule of Repetition

April 25th, 2011 by The Franchise Development Team

Any marketing communication is more effective when it is repeatedly brought to the attention of your target market.

Consumers are not motivated to purchase the first time they are exposed to a service. They are not familiar with the product and need some level of familiarity before taking action. Repetition steps in and takes care of the familiarization process.

  • Repetition strengthens a brand’s identity.
  • Repetition increases the ability of the consumer to identify the brand.
  • Repetition helps your customer take ownership of your service before they even make a purchase.
  • Repetition cuts through the background noise inherent in almost every facet of the communication process.

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