Posts Tagged ‘Social Media’

“Social media for the business generation is not ‘one size fits all.’ It is not the silver bullet, cure-all or magic elixir. It is, nevertheless, imperative to the livelihood of franchise brands.” – Ashley Betzendahl, Manager, Interactive Media, Goddard Systems, Inc.

Read Ashley’s full article in Franchising World.

GSI is Off to FranCamp!

Monday, April 16th, 2012

Ashley Betzendahl, GSI’s Social Web Communications Manager, is going to the second annual FranCamp: Franchising Goes Social in Atlanta, GA on May 4, 2012.  FranCamp is not just about franchising – and it’s not just about social media.  Everyone who works in franchising is affected by social media in different ways.  FranCamp provides a unique opportunity to network with social media and franchise experts.

Social media is ever changing.  You can only stay on-top by learning from others’ successes, failures and best practices.  Learn with industry experts at this fabulous ‘un-conference!’

Nation’s No. 1 Childcare Franchise Continues Growth with ‘Best in Class’ Social Media Interaction Program

Throughout 2011, Goddard Systems, Inc. (GSI), continued to establish itself as a “Best in Class” Social Media leader in the childcare industry by launching several integrated Social Media campaigns, including Goddard Community Games Virtual Tour 2011 and 2012, Goddard School Block Party Campaign and Application, The Goddard Cares Project, and Choose for Charity campaign. For its efforts, GSI was officially recognized with a Social Media Star Award from the Philadelphia Business Journal.

“We were thrilled to be recognized as a Social Media leader by the Philadelphia Business Journal,” said Ashley Betzendahl, Social Web Communications Manager of Goddard Systems, Inc. “This award recognizes us in our beginning stages. As our campaigns continue to mature, we hope to continue to build strong connections with our parents and fans.”

The Philadelphia Business Journal’s Social Media Stars Awards, created in 2011, celebrates the achievements of individuals and businesses in the greater Philadelphia area in the world of social networking.

The Philadelphia Business Journal notes that this award is not simply for having the most followers or likes. In contrast, this award is for the true stars, which are the ones that have built an engaged audience and can show results on their efforts.  All nominees must be based in the greater Philadelphia area (Philadelphia, Bucks, Montgomery, Chester, Delaware, Camden, Burlington and Gloucester Counties), but national campaigns originating from the area can be included.

To visit Goddard Systems, Inc.’s Facebook Fan Page, visit facebook.com/goddardschool. To visit Goddard Systems, Inc.’s Twitter Page, visit twitter.com/goddardschool.

Social Media Policy for Employees

Tuesday, September 6th, 2011

You need to protect your brand, your business, yourself and your employees by implementing a social media policy. Through the Internet, the public can access a great deal of information about a person or organization, including information that, in the past, people would have only shared with close friends or family.

Have you implemented a social media policy for your employees?  If you haven’t, start drafting your policy today!  Check out this list of social media policies from Social Media Governance to help begin your policy.

Your employees are involved in social media and you need to be aware of this presence. What are your employees sharing about themselves online? What are they saying about you online? Implement a social media policy today to protect your business tomorrow!