Posts Tagged ‘Growing your business’

The Goddard School Holds Ribbon Cutting on May 29 and Grand Opening Celebration on May 31

Goddard Systems, Inc. (GSI), the franchisor of The Goddard School® preschool system, announced today the opening of its newest school in Parkland, Fla. Located at 7827 North University Drive in Parkland, the new school is owned by franchisee team Rima Naik, Pinkesh Desai, Shashin Desai and Mehul Desai. In honor of the school, the community is invited to a ribbon cutting ceremony on Thursday, May 29 and a grand opening celebration on Saturday, May 31.

“We are thrilled to open our first Goddard School in Parkland and look forward to meeting new families at the grand opening celebration,” said Rima Naik, on-site owner of The Goddard School located in Parkland. “We are  committed to providing the highest quality preschool experience for the families in our community.”

The Parkland-area Goddard School will be celebrating with two different special events. On Thursday, May 29 at 5:30 p.m., the school will be holding a ribbon cutting ceremony with local dignitaries including, Mayor Michael Udine, Vice Mayor Christine Hunschofsky, Commissioner David Rosenof, Commissioner Stacy Kagan and City Manager Caryn Gardner-Young. On Saturday, May 31 from 10:00 a.m. – 12:00 p.m. the grand opening will be filled with family-friendly activities such as face painting, balloon animals and even a fire truck for the children to explore.  Parents and children are encouraged to visit and discover the school’s unique F.L.EX.® (Fun Learning Experience) curriculum, meet with highly talented teachers and tour the school. Families who enroll at this event will receive 50% off the first month’s tuition.

In addition to this new school in Parkland, Fla., Shashin Desai and Mehul Desai also own several other schools in North Carolina. When it came time to open their first school in Florida, the Desai’s partnered with Pinkesh and Rima on the business venture. A husband and wife team, Pinkesh and Rima have two young children who will both attend The Goddard School located in Parkland.

The Goddard School preschool system operates on a dual-management system, distinctive in the early childhood education industry. Each location is managed on-site by the franchise owner, as well as an educational director responsible for working with teachers and implementing the curriculum. This separation and clear delineation of roles has resulted in The Goddard School preschool system’s success and high satisfaction ratings for more than 25 years.

The Parkland school opening is part of GSI’s expansion plan across the United States to open 30 new schools per year by 2019.

“As we continue to expand across the country, we are thrilled that the Parkland community recognizes the high-quality education we offer families in neighborhoods across the nation,” said Joseph Schumacher, chief executive officer, Goddard Systems, Inc. “The list of Parkland-area dignitaries attending the ribbon cutting is indicative of just how important high quality early childhood education is to this community. We are happy to now have a franchised school  in Parkland, Florida.”

Long recognized as the industry leader, The Goddard School preschool system has been consistently listed in Entrepreneur magazine’s “Franchise 500” ranking as the number one childcare franchise for 13 consecutive years (January 2014).

For additional information about The Goddard School located in Parkland, please call 954-345-5001 or email parklandfl@goddardschools.com. Franchising information is available on www.goddardschoolfranchise.com or call 800-272-4901 to speak with a franchise development executive.

Your ROI – Getting Out What You Put In

Tuesday, October 18th, 2011

Most people have heard the quote, “You get out of it what you put into it.” This saying can easily apply to many of life’s endeavors, especially business. Although it may sound cliché, it holds pretty true that you will only get out of your business or career what you put into it. Business is not easy, quite the opposite. It’s hard. If it were easy, everyone would own or run a business. Most successful business professionals struggle to balance it all, wearing many hats, working lots of hours and trying to keep up with the latest and greatest in business and industry. However, a common thread found among the successful is attention to detail. Even with trying to keep all the balls in the air, they understand how the details ultimately will reflect the quality of their work.

Making deposits of time, money and energy now will allow for greater withdrawals in the future. This holds true whether you are an employee seeking a promotion or salary increase, a manager angling for more respect and visibility or a business owner trying to maximize profitability and increase resale potential. Remember, if you want to be able to take out big withdrawals someday, you have to put a lot into your business deposits.

Demonstrating Value

Tuesday, September 20th, 2011

In general, consumers don’t want to be sold to. So although it can be tricky, it’s important to develop your skills at indirect or subtle selling techniques. Essentially this is figuring out ways to integrate your product or service into your conversation with customers without sounding like a pitch machine.

Asking open ended questions and listening to your customer will help you understand their needs so that you can offer solutions, provide education and share experiences with others you’ve helped with similar situations. It’s all about adding value and demonstrating your knowledge and expertise. In turn, you become the authority and “go to” resource for customers.

Since no one enjoys being directly sold to, subtle selling is the way to go. People want to know “what’s in it for me.” So you have to be able to show them the value in what you offer. Practice and finesse your technique by providing your customer with whatever education, engagement or entertainment they may need in order for you to more easily close the sale.

  • Building A Team: Don’t just hire an employee to fill a position. Employ a person to be part of a team to build your business.

  • Saying ‘Thank You’ – OFTEN: Let your employees, customers and vendors know how much you appreciate them. Tell them, jot a note or send an email.

  • Smiling: Customers are obviously interested in quality and price when making a purchase decision, but ultimately they are buying your optimistic attitude!

Press Releases: Follow Up!

Thursday, May 26th, 2011

Distributing a press release is only half the effort — the other half is the follow up.

How do you follow up with media contacts?

Prepare for your phone call.

  • Read the press release
  • Understand the key message; what is important to the reader?
  • Formulate a five-second summary. Why should the media be interested?

Know your contact.

  • Review your media distribution list.
  • Know when and how the release was distributed.

Be sensitive to reporters’ schedules, especially when they are on a deadline.

  • Avoid calling the press after 2 p.m. Contact weekly publications on Thursdays or Fridays, when they are likely beginning new stories.
  • Avoid calling radio and TV stations an hour before their broadcast.
  • If a journalist calls you, contact them immediately – or you may lose a story.

Be polite, professional and brief.

  • Say hello, your name and why you are calling – in two sentences.
  • Ask them if they received your release.
  • Provide your five-second summary if they want to know what the release is about.
  • Ask if there is any interest in doing a story.
  • Offer to answer any questions they may have.
  • Offer to leave your contact information.

Remember that reporters are people, too.

  • They work for a living.
  • They operate under strict deadlines.
  • They receive dozens of “did-you-receive-my-press-release” calls per day.

Above all, be a resource not a pest.

  • Your media contacts will be receiving more press releases from you in the future.
  • You will want to maintain a good relationship with your media contacts.

The Rule of Repetition

Monday, April 25th, 2011

Any marketing communication is more effective when it is repeatedly brought to the attention of your target market.

Consumers are not motivated to purchase the first time they are exposed to a service. They are not familiar with the product and need some level of familiarity before taking action. Repetition steps in and takes care of the familiarization process.

  • Repetition strengthens a brand’s identity.
  • Repetition increases the ability of the consumer to identify the brand.
  • Repetition helps your customer take ownership of your service before they even make a purchase.
  • Repetition cuts through the background noise inherent in almost every facet of the communication process.

While trade shows and franchise portals used to be a definite part of franchisors development strategies, these tactics are becoming a way of the past. Franchisors are needing to be creative to attract new franchisees and open up the lines of communication outside of trade shows. Thinking outside-the-box and creating a high-quality brand name known around the country has allowed Goddard Systems, Inc. to continue expanding despite the economic climate, where we opened 39 schools in 2009.

The Goddard School has charged forward using a few innovative tactics and outlets to open up more conversations with potential franchisees around the U.S. One method has been launching a social media campaign to increase our brand’s presence on the web and connect personally with our core demographic. Our parents, teachers and potential franchisees can now all connect with us in a personal way and view our interactions while performing due diligence on the Goddard brand.

One other tactic that has allowed our brand to continue marching forward has been our relationship with lenders. Due to the strong relationship our brand has built with local banks in the area, we have continued to allow our franchisees to take advantage of this powerful relationship to receive the funding necessary to open The Goddard School, despite the investment level. This has proven to be an extremely advantageous relationship for our brand in the current economic climate, where so many franchisors and potential franchisees are struggling to find the funding to open their own business.

These factors have played a large role in Goddard System’s growth strategy, opening up new conversations, relationships and connections with potential franchisees around the country, a factor that has led credibility to our system as a whole.

In today’s technological age, people communicate primarily through e-mail.  While we communicate with both our friends and business associates via e-mail, rules of professionalism and politeness still apply.  Your e-mail communications are a part of your professional image, and as such, you must pay attention when sending off even the quickest of electronic communications.

If you want to impress the recipients, you have to make sure they choose to read your e-mail.  As such, take the time to make a meaningful subject line.  Your header should be pertinent to your message, and should stand out from the volume of other e-mails in the recipient’s in-box.  Additionally, don’t forget to update your header each time you reply.

Once your recipient opens your email, make sure you have properly personalized it.  Even though e-mail is informal, it should still always have a greeting.  Your email will seem rude and unpleasant without a greeting, and you want the tone of your message to seem professional and friendly.  On that note, always choose your words carefully to make sure your email has an appropriate tone.  Sarcasm, for instance, while appropriate in oral communications often comes across differently via e-mail.

Finally, your e-mail is a representation of you.  Always check spelling and grammar.  If you don’t, people will question the quality of your work.  Additionally, say only what needs to be said.  People skim or ignore e-mails that are too long.  If your e-mail is overly long, the topic probably shouldn’t be communicated via e-mail.  Pick up the phone or schedule a meeting.  Additionally, don’t expect people to respond right away.  If the communication is urgent and requires an imminent response, use the phone.  People check their messages at their convenience, not yours.

E-mail makes everything easier and faster.  It can also quickly establish positive professional relationships and make a powerful business impression.  Poorly written e-mails can just as quickly do the opposite.  Use technology effectively and appropriately, and you will see the results of your effort.

COMMUNITY OUTREACH

Monday, December 20th, 2010

Become a valuable member of your community!  This means more than sponsoring a local sports team and hosting a food drive (although these are important, too).  It is about doing ‘good’ because it is the right thing to do.

Identify a need in your community and fill it!  Roll up your sleeves and do something.  Clean up a local park or vacant lot, participate in Habitat for Humanity, build park benches, organize a local blood drive with the American Red Cross or paint a mural in your community.

Your community is tight-knit; people notice things and talk to one another.  Find a reason for people to talk about you and your business!

So, what should you do?

  • Find a need within your community.
  • Make a plan.
  • Get buy-in from your employees.
  • Invite current customers (perhaps through an email invitation).
  • Let the media know!
  • Smile and complete the job!
  • Share your accomplishments.

TO SPEND OR NOT TO SPEND?

Monday, December 6th, 2010

Most businesses are facing the same dilemma during these economic times: What costs should we cut?

Many businesses cut back across the board, marketing included, but a slash and burn method can be a costly mistake.  For instance, Ford was outperforming Chevrolet at the beginning of the Great Depression. Ford cut back their marketing efforts while Chevrolet moved forward with an aggressive marketing plan. The result – the two effectively swapped positions in the marketplace. Proctor & Gamble is also a good example – they increased their marketing dollars during the depression, and every recession since, and have seen regular increases in revenue as a result.

The best strategy in terms of long-term ROI is to increase marketing expenditure during an economic slowdown. Boosting marketing investments while competitors reduce theirs can provide a substantial advantage that could be maintained for years.

Marketing should be part of a business’s long-term strategic plan. Marketing drives revenue, and is not discretionary. The challenge is to use marketing dollars wisely. Much like the beginning or start-up phase of any business, when funds are likely low, marketing, public relations and promotion are key. The same holds true in a recession.

Opportunity knocks for those who continue marketing during tough times. This strategy takes courage and a view of the ‘big picture,’ but odds and statistics are on the side of those that view these costs as an investment and not an expense. The recession will end. When it does, the best place for a business is to still be in the game.