Archive for the ‘Leadership’ Category

Award-Winning Preschool Franchise Brings On Experienced Marketing Veteran

KING OF PRUSSIA, Pa (June 2, 2015) – Goddard Systems, Inc. (GSI), franchisor of The Goddard School, announces the hiring of seasoned marketing executive Paul Koulogeorge as the system’s Vice President of Marketing, Advertising and PR. Key to his role will be to effectively communicate The Goddard School differentiators to communities and potential franchisees by creating innovative campaigns aiding the continued growth and success of the franchise.

Koulogeorge brings an extensive background of marketing knowledge with over two decades of experience in brand management, field marketing, and retail marketing in the consumer and financial industries. Before joining The Goddard School franchise, Koulogeorge most recently held the position of Vice President of Global Marketing at DFC Global Corp, a major financial services company, where he instituted the company’s first global marketing strategy. Having managed a worldwide marketing team spanning 10 countries, while creating geographically targeted campaigns in eight languages, Koulogeorge’s efforts were a large part of DFC Global Corp’s international success.

Koulogeorge spent the first half of his career launching new consumer brands. As a Brand Manager at Kraft Foods, he was responsible for overseeing a variety of sports marketing initiatives and a $3 million sampling program that reached over 1 million consumers every year. Moving on from Kraft Foods, Koulogeorge rose through the ranks at the Coca-Cola North Group, transitioning from Customer Marketing Manager to Director of Marketing, where he supervised a marketing team in charge of regional campaigns for 17 states with an audience of over 100 million consumers. Koulogeorge also served as Vice President of Marketing for three years at EB Games, the world’s largest specialty video game retailer, where he developed system-wide marketing initiatives and established the EB Games magazine and loyalty program.

“As a marketer, I love the passion of The Goddard School franchisees owners, especially with a brand that is so committed to making a difference in the lives of children and their families,” said Koulogeorge. “I am more than ready to begin conceptualizing effective marketing campaigns to support existing franchisees as well as bring new ones to The Goddard School.”

“Paul’s track record of success is impressive, and his expertise will add great value to the company,” said Joe Schumacher, CEO of GSI. “His marketing experience and knowledge will be instrumental in communicating the Goddard message both to Goddard School families and potential Goddard School franchisees around the country.”

For general information regarding The Goddard School franchise, please visit www.goddardschool.com

 

Mistakes Aren’t Always a Bad Thing

Thursday, April 16th, 2015

“Contrary to popular belief, making a mistake at work isn’t always a bad thing.” Read why Goddard Systems’ CEO, Joe Schumacher, actually appreciates when his employees make mistakes in this Business Insider article by Jacquelyn Smith: http://ow.ly/LGU6q.

A quote from Goddard Systems CEO Joe Schumacher has been featured in “10 Productivity Secrets Entrepreneurs Say Really Work” in Business News Daily. Click here to check it out.

This Harvard Business Review blog article offered pearls of wisdom from Goddard Systems’ CEO, Joe Schumacher, on why midsize companies should set priorities and avoid procrastination. Read the full article here.

 

“[The Goddard School] is a community-based business, and it’s important to know that our franchisees are on-site operators. This creates not only a stronger bond with parents and students but also adds an extra layer of accountability for franchisees.” – Joe Schumacher, CEO, Goddard Systems, Inc.

Read the full article in American Builders Quarterly here.

Joseph Schumacher, CEO of Goddard Systems and its 410 locations, traces his franchising career back to 1977 at Maaco.

Click here to read the full article by Kerry Pipes for Franchising.com.

Goddard Systems, Inc. (GSI), franchisor of The Goddard School®, a leader in franchised educational childcare for 25 years, is pleased to announce the appointment of Maureen Corneal as Vice President of Marketing, Advertising and Public Relations.

Ms. Corneal, a seasoned marketing and strategic communications professional, will focus on the strategic direction and implementation of the company’s marketing, advertising, public relations and market research efforts on behalf of its network of nearly 400 franchised Goddard School locations across the nation. She will serve as part of the company’s senior leadership team and will report to GSI Chief Operating Officer (COO) Dzana Homan.

“We are thrilled to have Maureen join our team,” said Dzana Homan. “Her experience across the spectrum of grade levels will help us communicate that learning is a lifelong process, and it starts with the decisions and commitments made in early childhood education.”

“A large part of my role with GSI will be to further the brand’s stellar reputation as a trusted industry leader. Goddard is poised for smart, strategic growth, and our marketing initiatives will focus on repeatable, optimal and sustainable results, much of which is based on research and analytics and understanding our customers,” said Ms. Corneal. “Goddard is all about families, relationships, and meaningful communication; we want to stay in close touch with parents’ interests, behaviors and ideals on what is important for their children.”

Ms. Corneal’s background includes advertising agency, franchising, market research and analytics experience. She started her career at Sylvan Learning Centers where she first established her focus on education organizations and gained experience with franchise marketing communications.

Prior to joining GSI, Ms. Corneal served five years as Vice President of Marketing and Strategic Initiatives and four years as Executive Director of Marketing and Brand Communication for Laureate Education, Inc., a worldwide network of higher education institutions.

For more information, visit www.goddardschool.com.

Goddard Systems, Inc. (GSI), franchisor of The Goddard School®, a leader in franchised educational childcare for 25 years, is pleased to announce Dr. Craig Bach to serve as its first Vice President for Education.

Dr. Bach, an educational researcher with more than 15 years of experience in both K-12 and postsecondary education, will be responsible for overseeing licensing and compliance, accreditation, quality assurance, training, and curriculum on behalf of the nearly 400 Goddard School locations across the nation. He will serve as part of the company’s senior leadership team and will report to GSI Chief Operating Officer (COO) Dzana Homan.

“In this new role, Dr. Bach will focus on not only continuing to build and retain a network of quality educators, but also to develop metrics to ensure high-quality education is consistently delivered and achieved throughout the system,” said Dzana Homan.

“Part of my role will be to translate the value of the educational work we do to the business side of our organization — positive educational outcomes are not only good for our children, they are good for our business as well,” said Dr. Bach.

Longer term, Dr. Bach will lead a research team to study the impact a Goddard education has at the first, second and third grade levels.

“Assessment and evaluation will be fundamental to everything my team implements at GSI,” said Dr. Bach. “Studies continue to show the importance of early education in building a solid foundation for a child’s academic success. We want to make sure that we build on that research and demonstrate that our educationally rich programs continue to provide children with a foundation for a successful future.”

Prior to joining GSI, Dr. Bach served as the Vice Provost for Institutional Research, Assessment, and Effectiveness and Teaching Professor in the School of Education for Drexel University. During his time with Drexel in the School of Education, he served as Principal Investigator or Co-Principal Investigator on over $5 million in funded projects, including a NASA funded project to use instructional technologies to teach fractal geometry to high school students, the Pennsylvania Department of Education funded Drexel Tech Prep Consortium and a NSF funded grant to develop online mathematics mentoring with the Math Forum.

Dr. Bach also has experience in the for-profit space. He served as the Vice President of the Office of Institutional Effectiveness at Kaplan Higher Education where he managed five teams working on assessment, research, analytics, data management, and performance measurement. Additionally, he worked as an instructional designer for Futurekids — a pre-K to Grade 6 franchise business.

“Our appointment of Dr. Bach comes at an important time in our nation’s emphasis on early childhood education,” said Dzana Homan. “We are impressed with Dr. Bach’s well-rounded experience in the field of education and eager to build on our successful program with his fresh perspective and insights.”

For more information, visit www.goddardschool.com.

The Goddard School Franchisee Convention

For the past 25 years, The Goddard School has nurtured children into respectful, confident and joyful learners, and Goddard is focused on raising the bar even higher over the next 25 years.

To kick off the 25th anniversary in 2013, more than 400 Goddard School franchisees attended the 2012 Goddard School National Franchisee Convention in Fort Lauderdale, Florida, to discuss the latest innovations and advancements for providing the highest quality, play-based educational childcare programs in a technology-driven age.

Inspired by The Goddard School philosophy of learning through play for its children and families, the convention blended education and fun to motivate, inspire and energize franchisees.

During the four-day meeting, Goddard Systems, Inc. (GSI), franchisor of The Goddard School unveiled new technological tools to help enhance ongoing collaboration with parents. One new tool, Goddard Family Connect, is a web-based portal that will allow parents to engage in real time with the school and their child’s teachers.

The Goddard School uses technology as a tool to engage children in the classroom and also to collaborate with and support parents.  Goddard Family Connect provides families with an interactive resource for daily activity reports for each child, school calendars, important forms and a new online payment center.

In addition to the launch of new technology, GSI introduced an evolved brand, including a new logo, which will be rolled out to local schools in 2013 for the brand’s 25th anniversary.

Your ROI – Getting Out What You Put In

Tuesday, October 18th, 2011

Most people have heard the quote, “You get out of it what you put into it.” This saying can easily apply to many of life’s endeavors, especially business. Although it may sound cliché, it holds pretty true that you will only get out of your business or career what you put into it. Business is not easy, quite the opposite. It’s hard. If it were easy, everyone would own or run a business. Most successful business professionals struggle to balance it all, wearing many hats, working lots of hours and trying to keep up with the latest and greatest in business and industry. However, a common thread found among the successful is attention to detail. Even with trying to keep all the balls in the air, they understand how the details ultimately will reflect the quality of their work.

Making deposits of time, money and energy now will allow for greater withdrawals in the future. This holds true whether you are an employee seeking a promotion or salary increase, a manager angling for more respect and visibility or a business owner trying to maximize profitability and increase resale potential. Remember, if you want to be able to take out big withdrawals someday, you have to put a lot into your business deposits.