Archive for October, 2011

Your ROI – Getting Out What You Put In

Tuesday, October 18th, 2011

Most people have heard the quote, “You get out of it what you put into it.” This saying can easily apply to many of life’s endeavors, especially business. Although it may sound cliché, it holds pretty true that you will only get out of your business or career what you put into it. Business is not easy, quite the opposite. It’s hard. If it were easy, everyone would own or run a business. Most successful business professionals struggle to balance it all, wearing many hats, working lots of hours and trying to keep up with the latest and greatest in business and industry. However, a common thread found among the successful is attention to detail. Even with trying to keep all the balls in the air, they understand how the details ultimately will reflect the quality of their work.

Making deposits of time, money and energy now will allow for greater withdrawals in the future. This holds true whether you are an employee seeking a promotion or salary increase, a manager angling for more respect and visibility or a business owner trying to maximize profitability and increase resale potential. Remember, if you want to be able to take out big withdrawals someday, you have to put a lot into your business deposits.

Expert Advice: Visualize Marketing

Tuesday, October 11th, 2011

“…You need to give careful thought to how the product is displayed and presented. You cannot play this all-important role for your product, but you can select the stage and design the set and costume.”

  • The stage is made up of the store, catalog or other meeting place,
  • The set includes the shelving, signs, display, or other point-of-purchase designs,
  • The costume is the packaging you give your product.”*

 

*Quote attributed to Alexander Hiam, The Portable MBA in Marketing